Aldi ROI - Good Food. Good Mood.

In this fully integrated campaign for Aldi Ireland the mission was to build brand credibility by connecting food with emotion, especially during a time when consumers seek comfort and connection. Food isn’t just fuel—it’s a mood-changer. From lightening office tensions to softening courtroom decisions (yes, even judges are friendlier after lunch), food has cultural and emotional power. The campaign line “Good Food. Good Mood.” captured this truth. It spoke to product quality while tapping into the emotional lift food can bring—making it easy to promote seasonal offers and hero products as “good mood food.” Within the first month, the campaign contributed to growth of 8% increase in weekly sales, proving that emotional resonance translates into real-world results. Good food. Good Mood. Good sales.