Betway
For Betway’s Cheltenham countdown Dave is surrounded by racing royalty and surprise appearances in the form of Paul Townend and Richard Hoiles. Fun, slightly chaotic, and not taking itself too seriously, it brings the Countdown to Cheltenham offers to life in a fresh, entertaining way. All from the sofa. This ad gained an amazing score on System 1. A star rating of 5.9 compared to the category average of 1.5. A winner for Betway at The Festival.