GE

GE Energy, a division of the world’s largest corporation, needed a campaign to simplify and humanise their complex narrative around global energy responsibility. Tasked with making the message “Cleaner, Smarter, More Efficient” resonate across diverse audiences, stories were crafted highlighting how GE’s innovations make a tangible impact through everyday actions. This year-long campaign launched across the USA, Europe, and Latin America, to position GE as a leader in sustainable energy solutions.